General Assembly Pizza launches a pizza subscription in the capital of Canada

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Make pizza available to everyone, everywhere:

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Ottawa citizens can now join GA Pizza Club, Gift Pizza

TORONTO – Today, General Assembly Holdings Limited (“GA Pizza” or the “Company”) (TSXV: GA), a fast-casual Toronto pizzeria turned into an omnichannel consumer packaged goods (“CPG”) brand, launched its exclusive Direct Brand Consumer Offers (“DTC”) in the Ottawa market: its frozen pizza subscription services and pizza giveaway. Ottawa citizens living in the Almonte, Clarence Rockland, Gloucester, Hawkesbury, Kanata, Kemptville, Nepean, Orleans, Ottawa Central, Ottawa East, Ottawa South, Ottawa West, Renfrew, Smiths Falls and Stittsville regions will be able to join in and enjoy from GA Pizza Club, the frozen pizza subscription service that launched in Toronto in September 2020. Reinventing pizza night, GA Pizza Club stacks and gift boxes will be delivered frozen through last-mile delivery of GA Pizza.

“Our goal is to make delicious pizzas available to everyone, everywhere; this is just the beginning of our exciting growth plans to launch in new markets across Canada, ”said Ali Khan Lalani, founder and CEO of GA Pizza. “We are honored to be in Canada’s capital city and we look forward to bringing Ottawa the exceptional service and artisan chef-made pizzas that GA Pizza is known and loved for.”

Ottawa citizens will experience the same GA Pizza Club offerings available in Toronto, with stacks of four, six, eight or ten pizzas delivered to their doorstep every four weeks, starting at $ 39 per order. GA Pizza Club members can choose from nine different 10 ”pizzas, 100% naturally leavened. Currently, 75% of GA pizzas are plant-based or meatless.

With an innovative entry into the growing direct-to-consumer food kit and ready-to-eat product space, GA Pizza Club has shipped more than 30,000 subscription boxes since its launch. GA Pizza was recently listed on the TSX Venture Exchange under the symbol “GA”, becoming the first premium frozen pizza brand to go public on the TSXV. GA Pizza launched a CPG freezer-to-table line of premium naturally yeast pizzas in April 2020, and quickly expanded distribution through DTC and retail channels in Southwest Ontario. The Ottawa launch marks the first of many larger regional expansions as the brand continues its fast-growing trajectory in Canada.

For more information or to join the GA Pizza Club in Ottawa, visit gapizzaclub.com.

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About GA

GA Pizza started life as a fast casual pizzeria in the heart of Toronto. Three years later, we are also offering freezer-to-table pizza with an innovative direct-to-consumer platform: a pizza subscription (gapizzaclub.com) and a giveaway service (give.gapizza.com). Our ambition? Put delicious pizzas within everyone’s reach, everywhere. We are always working to take pizza to new heights, from showing the world that better pizza is possible, to finding new spaces and places to deliver unmatched pizza experiences. Find us at the grocery store or visit gapizza.com.

Tag @ga_pizza on Instagram.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Prospective information

This press release contains statements that constitute “forward-looking information” or “forward-looking statements” (collectively “prospective information”) Within the meaning of applicable securities laws, including statements regarding the Company’s current plans, intentions, beliefs and expectations with respect to future business activities and operating performance. Forward-looking information is often identified with the words “may”, “could”, “could”, “should”, “will do”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “Expect” or similar expressions and includes information on anticipated increases in the Company’s production capacity at the master facility and the Company’s growth strategy.

Investors are cautioned that forward-looking information is not based on historical facts, but rather reflects the expectations, estimates or projections of the Company’s management regarding future results or events based on the opinions, assumptions and estimates of the company. management that are considered reasonable as of the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results. Performance. or achievements of the combined company. Key factors and risks that could cause actual results to differ materially from those projected in forward-looking information may include, without limitation, the following: no market exists for the Company’s securities; the limited operating history of the Company; global economic risk; The impact of COVID-19 on the Company; the general economic environment; cybersecurity risks; financial projections may be materially inaccurate or incorrect; the Company may experience difficulties forecasting sales; general competition in the industry from other companies; growth-related risk management; management dependency; risks related to insurance; changes in food and supply costs could negatively affect profitability and, ultimately, our results of operations; our business could be adversely affected by increased labor costs or difficulties in finding suitable employees; changes in customer tastes and preferences, spending patterns, and demographic trends could cause sales to decline; changes in the regulation of nutrition and food; not establishing our main production plant; lack of expansion of production capacity; interruption in our facilities; government regulation of the food industry that creates risks and challenges; risk associated with food safety and consumer health; changes in the search algorithms of social networks and the Internet; risks associated with leasing commercial and retail space; dependence on third parties for the processing of shipments and payments; environmental laws; we cannot persuade customers of the benefits of paying our prices for higher quality food; our marketing and advertising strategies may not be successful, which could adversely affect our business; requirements for increased funding; the Company may prioritize growth and customer engagement and customer experience over short-term financial results. This forward-looking information may be affected by risks and uncertainties in the Company’s business and market conditions.

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If one or more of these risks or uncertainties materialize, or if the assumptions underlying the forward-looking information turn out to be incorrect, actual results may vary materially from those described in this document as intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify significant risks, uncertainties and factors that could cause actual results to differ materially, there may be others that cause results to be different from those anticipated, estimated or anticipated. The Company does not intend, and does not undertake any obligation, to update this forward-looking information, except as required by applicable law.

View the source version on businesswire.com: https://www.businesswire.com/news/home/20210615005736/en/

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Contacts (edit)

Media
Tat Read, Communications Director, GA Pizza
tat@gapizza.com

Investor Relations Contact
Glen Akselrod, Bristol Capital
invest@gapizza.com

Ali Khan Lalani, CEO and Founder
(416) 803-1488

#distro

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