I was at the Beigel Bake on Brick Lane in London 24 hours a day and it is as good as everyone says in online reviews and social media.
Look, that’s the thing with the Internet. It didn’t exist when Beigel Bake first opened in 1974, then, and for two decades afterward, the bakery relied solely on word-of-mouth and repetition of the custom.
I’m sure many cafes, bars, and restaurants would like to go back to those days without constant online scrutiny, but, as with most things, there are a lot of positives to reviews on TripAdvisor, Yelp, Google, Facebook, and Similar. .
Venues can build up a strong rating and reputation, as the more five stars a customer gives you, the better it will look.
READ MORE:Ormskirk bus station is ready for demolition when councilors asked to give the green light
But there is always the curve ball of a low rating or a star from a dissatisfied customer, even if like a stone is thrown into a sea of brilliants, it will always make a ripple.
And this has been the case with The Bagel Deli on Moor Street in Ormskirk.
LancsLive reported how a customer gave it a one-star review on TripAdvisor and rated the bagels as ‘bland’, however, in contrast, out of their 175 reviews, 166 of them rated the deli as ‘excellent’ and overall it has a rating. of five stars.
Bakery owner Martin Fautley, who is originally from London and actually worked Brick Lane baking and serving fresh bagels, responded to the customer’s review.
He said he had contacted the guest ‘personally’ before adding that each bagel is baked on the premises every day, which means it is “not possible” for them to be stale.
At this point, I would be inclined to agree with an experienced bagel baker about a review on a website that anyone can comment on.
So did this five-star bakery just come across an impossible customer to please, or are the bagels not as good as everyone on the internet says they are?
For transparency, we visited the bakery on two different days and ordered the same two bagels each time: the hot salty meat (£ 5.50 and extra 30p per pickle) and smoked salmon and cream cheese (£ 4.50).
Choose from the classic plain or plump white for one of the other varieties, such as whole wheat or chili.
There are so many more fillings options on the huge menu board above the main counter, including breakfast options, from peanut butter and jelly to full English; cheese and pickles, the special Reuben, salami, tuna, roast beef, salami, pork and apple and egg mayonnaise and paprika.
There are also vegan and vegetarian options including hummus, shredded carrot and purple cabbage and halloumi, red bell pepper, and arugula along with all the seasonings and sauces to add the finishing touches to your bagel.
And if bagels aren’t your thing, there are also baked potatoes, homemade pies and cakes, sausage rolls, and pies.
You can wash your bagel with a soda, a homemade smoothie, or a cup of tea, with ice cream served in the summer, regular specials, and a great seating area outside when the weather is dry and it’s not market day.
Now let’s get down to business. The salty meat here is shredded and mounted on top of the bread with an optional dollop of a mustard of your choice and a huge pickle.
The meat is succulent and juicy, it is smooth with a tangy flavor, offset by mustard and pickle flavors and just the right amount of salt.
The bread is hearty, not too stale like bagels, and tastes fresh out of the oven.
It also has that beautiful shiny shine and won’t get soggy even with meat juices. The bagel is warm even after the 10 minute walk home (and a few extra minutes to pose for photos).
Warning: this bagel can get messy, so be careful with the drips.
The salmon bagel, one whole grain and the other white (because they had been sold out and were baking more whole grains when we asked) is filled with tangy, tangy, and mild cream cheese. The salmon is fresh and not too stringy, however I would have liked a bit more on the second bagel as it was stingy compared to the first.
The whole grain bagel is slightly less dense and thicker than the white, but both are pretty with yeast.
All in all, we’d happily (and probably will) make it a hat-trick of visits to The Bagel Deli this week because they are, especially their salty meat, THAT’S THAT good.
We generally recommend TripAdvisor joanie0151 to try again, too, but considering that over 60% of their reviews have the lowest rating of “terrible”, it’s probably best to leave more for the rest of us.
What is the most important lesson here? To take the TripAdvisor reviews and others with a pinch of salt (beef).
Side note, if you’re looking for an example of just how popular Brick Lane is for bagels, which is also home to The Bagel Shop, Beigel Bake’s competitor just two doors down, check out this picture of Prince William and Kate Middleton.
The Royal duo are a huge fan of the latter and visited in September 2020 when they were forced to shorten their 24-hour opening hours during the pandemic, affecting staff, but were still able to provide donations and deliveries to the community. local. .
Download the LancsLive app for free at iPhone here and Android here.
To stay up-to-date, follow LancsLive on Facebook and @LiveLancs on Twitter.
Do you have news for us? Contact our news service at firstname.lastname@example.org.
Receive the latest news, sports and updates that are sent to your inbox daily with the LancsLive newsletter here.